B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

85%

85% -- share of digital ads receiving less than 2 5s active attention for digital advertising (2025)

Name: Share Of Digital Ads Receiving Less Than 2 5s Active Attention Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-24

2025 · VCCP Media and Amplified

85% of digital ads receive less than 2.5 seconds of active attention.

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Attribution: VCCP Media and Amplified View source

Lighthouse Research Team

Last verified: 2026-09-24 · How we verify data →

Source verified Evidence graded

Value

85%

Unit

Percentage

Data Vintage

2025

Entity

digital advertising

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

VCCP Media and Amplified Primary Tier A

https://www.amplified.co/insight/vccp-research-amplified-distinctive-assets ↗

Confidence: 57/100 Vintage: 2025 Channel: Common Crawl

Source Article

Groundbreaking research from VCCP Media and Amplified proves brands with distinctive assets can drive results faster

Original Research

VCCP Media and Amplified · Original study ↗

Methodology

VCCP Media / Amplified attention research, 'Hacking the Attention Economy' report

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

digital advertising: 85% share of digital ads receiving less than 2 5s active attention. Source: VCCP Media and Amplified (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-ads-under-2-5s-attention

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<blockquote cite="https://lighthousedata.io/data/digital-ads-under-2-5s-attention" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- share of digital ads receiving less than 2 5s active attention for digital advertising<br><small>Source: VCCP Media and Amplified (2025) · <a href="https://lighthousedata.io/data/digital-ads-under-2-5s-attention" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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