B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
31%
31% -- share of bookings generated by digital advertisements for hotel industry digital advertising (2025)
Digital advertisements generate only 31% of hotel bookings according to a survey.
- Source is cited anonymously as 'another survey' without specific methodology or publication details
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
mara-solutions.com
Primary
Tier C
https://www.mara-solutions.com/post/how-to-save-time-when-replying-to-hotel-reviews ↗
Source Article
How to save time when replying to hotel reviews?
What are the benefits of hotel reviews?
According to a recent study conducted by TripAdvisor, 81% of travelers read reviews before booking a hotel. On the other hand, another survey claims that digital advertisements only generate 31% of bookings. Based on these statistics alone, it’s safe to say th…
Original Research
mara-solutions.com
· Original study ↗
Methodology
Cited as 'another survey' with no named source
Methodology documented
Segmentation
IndustryRetail
Channelpaid_ads
Cite this stat
Plain Text
hotel industry digital advertising: 31% share of bookings generated by digital advertisements. Source: mara-solutions.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-ads-generate-31-percent-hotel-bookings
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<blockquote cite="https://lighthousedata.io/data/digital-ads-generate-31-percent-hotel-bookings" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- share of bookings generated by digital advertisements for hotel industry digital advertising<br><small>Source: mara-solutions.com (2025) · <a href="https://lighthousedata.io/data/digital-ads-generate-31-percent-hotel-bookings" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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