B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
85%
85% -- share of ad views below attention benchmark for digital advertising (2024)
85% of 130,000 digital ad views failed to achieve the benchmark of 2.5 seconds of active attention time.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
130,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Karen Nelson-Field (Amplified Intelligence)
Primary
Tier B
https://adhub.co/Capturing-and-Sustaining-Audience-Attention-The-Crucial-Role-Influencer-Marketing ↗
Source Article
Capturing and Sustaining Audience Attention: The Crucial Role of Influencer Marketing
Capturing and Sustaining Audience Attention: The Crucial Role of Influencer Marketing
The digital landscape is undeniably saturated with an overwhelming abundance of content, thereby exponentially augmenting the difficulties that brands encounter in their endeavours to seize and retain the attention…
Original Research
Karen Nelson-Field (Amplified Intelligence)
· Original study ↗
Methodology
Karen Nelson-Field's research on active attention in digital ads
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
digital advertising: 85% share of ad views below attention benchmark. Source: Karen Nelson-Field (Amplified Intelligence) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-ads-below-attention-benchmark
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<blockquote cite="https://lighthousedata.io/data/digital-ads-below-attention-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- share of ad views below attention benchmark for digital advertising<br><small>Source: Karen Nelson-Field (Amplified Intelligence) (2024) · <a href="https://lighthousedata.io/data/digital-ads-below-attention-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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