B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
36%
36% -- fraudulent digital ad traffic rate for global digital advertising (2018)
As much as 36% of all digital ad traffic could be fraudulent.
- Stated as an upper estimate / posited figure ('as much as 36%')
- Exact numbers vary by source
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2018
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Forbes / YEC
Primary
Tier C
https://www.arryyu.com/blog/why-advertisers-cannot-ignore-blockchain-technology ↗
Source Article
Advertisers Cannot Ignore Blockchain
Original Research
Forbes / YEC
· Original study ↗
Methodology
Estimate cited by author; exact source not named
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
global digital advertising: 36% fraudulent digital ad traffic rate. Source: Forbes / YEC (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-ad-traffic-fraud-rate-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/digital-ad-traffic-fraud-rate-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- fraudulent digital ad traffic rate for global digital advertising<br><small>Source: Forbes / YEC (2018) · <a href="https://lighthousedata.io/data/digital-ad-traffic-fraud-rate-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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