C
Evidence Grade C
Use with Hedging
Dated
9.8%
9.8% — digital ad spend growth yoy for Spain (2023)
Source:
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Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
9.8%
Unit
Percentage
Data Vintage
2023
Entity
Study Type
Unknown
Geography
es_es
Trend
Decreasing
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Sources (3)
IAB Spain Estudio de Inversión Publicitaria en Medios Digitales
Primary
Tier A
https://www.coneqtia.com/la-publicidad-digital-crecio-un-98-en-2023-segun-iab/ ↗
Also cited by
Next Move Strategy Consulting
https://www.nextmsc.com/report/spain-military-computer-market-ad3658
2026-05-02
Next Move Strategy Consulting
https://www.nextmsc.com/report/spain-military-ethernet-switches-market
2026-05-02
Original Research
IAB Spain
· Original study ↗
Segmentation
Industryadvertising
Regiones_es
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
Spain: 9.8% digital ad spend growth yoy. Source: IAB Spain Estudio de Inversión Publicitaria en Medios Digitales (2023). Via Lighthouse Research Data — https://lighthousedata.io/data/digital-ad-spend-growth-yoy-spain-2023
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<blockquote cite="https://lighthousedata.io/data/digital-ad-spend-growth-yoy-spain-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.8%</strong> — digital ad spend growth yoy for Spain<br><small>Source: IAB Spain Estudio de Inversión Publicitaria en Medios Digitales (2023) · <a href="https://lighthousedata.io/data/digital-ad-spend-growth-yoy-spain-2023" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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