B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
67%
67% -- digital share of global ad revenue for global digital advertising (2024)
Digital advertising accounts for 67% of all ad revenue worldwide.
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Lighthouse Research Team
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Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier B
https://thinkradius.com/your-2025-marketing-plan-adapting-to-a-volatile-market/ ↗
Source Article
Your 2025 Marketing Plan: Adapting to a Volatile Market - Radius
On August 5, 2024, the Dow experienced its worst day since the end of the Covid-19 pandemic in 2022. Some companies’ stock value fell by 4 to 5%, reminding investors of the “Black Monday” stock market crash of 1987. Then, to some experts’ surprise, the market bounced back fairly quickly…for now. By …
Original Research
Statista
· Original study ↗
Methodology
Attributed to Statista in the article; measures digital advertising's share of total worldwide ad revenue. No specific Statista report or date given, so publication year used.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global digital advertising: 67% digital share of global ad revenue. Source: Statista (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-ad-share-global-ad-revenue
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<blockquote cite="https://lighthousedata.io/data/digital-ad-share-global-ad-revenue" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- digital share of global ad revenue for global digital advertising<br><small>Source: Statista (2024) · <a href="https://lighthousedata.io/data/digital-ad-share-global-ad-revenue" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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