B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40
40 -- dials per meeting for B2B SaaS companies (2025)
According to Optifai's 2025 data across 939 B2B SaaS companies, it takes an average of 40 cold call dials to book one meeting.
- Represents the average across companies; top performers require 12-20 dials per meeting
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40
Unit
Count
Data Vintage
2025
Entity
Sample Size
939
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Optifai
Primary
Tier B
https://kirro.io/cold-calling-conversion-rate ↗
Source Article
Cold Call Conversion Rate Benchmarks 2026
What is a cold calling conversion rate?
The cold calling conversion rate (or CVR in shorthand) most people quote is around 2%. You’ll see that number everywhere. And it’s not wrong, exactly. It’s just not useful without context.
When someone says “cold call conversion rate,” they could mean any of t…
Original Research
Optifai
· Original study ↗
Methodology
Top performers 12-20 dials per meeting
Methodology documented
Segmentation
Industrysaas
Cite this stat
Plain Text
B2B SaaS companies: 40 dials per meeting. Source: Optifai (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dials-per-meeting-optifai
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<blockquote cite="https://lighthousedata.io/data/dials-per-meeting-optifai" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40</strong> -- dials per meeting for B2B SaaS companies<br><small>Source: Optifai (2025) · <a href="https://lighthousedata.io/data/dials-per-meeting-optifai" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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