B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
75%
75% -- population within 5 miles of store for Dollar General (2025)
75% of Americans live within 5 miles of a Dollar General store.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Dollar General
Primary
Tier B
https://gofetch.blog/winning-loyalty-fetch-dollar-general-adweek/ ↗
Source Article
Winning loyalty with everyday shoppers - Fetch and Dollar General
What happens when you pair America’s Rewards App with one of the country’s most trusted retailers? A partnership that redefines what loyalty – and performance – can look like.
In a recent ADWEEK webinar, Dollar General CMO Tony Rogers joined Fetch Head of Retail Courtney Cochrane to talk about the e…
Original Research
Dollar General
· Original study ↗
Methodology
Stated by Dollar General CMO Tony Rogers in an ADWEEK webinar recap as the geographic reach DGMN can offer advertisers; proximity threshold is 5 miles.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Dollar General: 75% population within 5 miles of store. Source: Dollar General (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dg-store-proximity-75-percent-americans
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<blockquote cite="https://lighthousedata.io/data/dg-store-proximity-75-percent-americans" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- population within 5 miles of store for Dollar General<br><small>Source: Dollar General (2025) · <a href="https://lighthousedata.io/data/dg-store-proximity-75-percent-americans" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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