B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
75%
75% -- peer trust vs vendor marketing for Developers (2025)
Developers are 75% more likely to trust information from peers than from vendor marketing materials.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier B
https://applaunchpartners.com/developer-marketing-resources-for-2026-success/ ↗
Source Article
Developer Marketing: 2026 Strategy for Marketers
Original Research
Forrester
· Original study ↗
Methodology
Cited as a 2025 Forrester report; methodology not described in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Developers: 75% peer trust vs vendor marketing. Source: Forrester (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/developers-trust-peers-over-vendor-marketing-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/developers-trust-peers-over-vendor-marketing-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- peer trust vs vendor marketing for Developers<br><small>Source: Forrester (2025) · <a href="https://lighthousedata.io/data/developers-trust-peers-over-vendor-marketing-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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