B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
38%
38% -- share of time on non coding activities for Developers (2025)
Developers report spending approximately 38% of their time on activities that are not directly related to coding.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAB
Primary
Tier C
https://applaunchpartners.com/developers-reclaim-your-time-from-marketing-tasks/ ↗
Source Article
Stop Devs Wasting 13 Hrs/Wk on Marketing
Original Research
IAB
· Original study ↗
Methodology
Cited to a 2025 IAB report; secondary citation in a marketing agency blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Developers: 38% share of time on non coding activities. Source: IAB (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/developers-noncoding-time-38-percent-2025
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<blockquote cite="https://lighthousedata.io/data/developers-noncoding-time-38-percent-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- share of time on non coding activities for Developers<br><small>Source: IAB (2025) · <a href="https://lighthousedata.io/data/developers-noncoding-time-38-percent-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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