B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4,000,000
4,000,000 -- website visits for Destination Toronto (2023-10)
Destination Toronto's 'You Gotta See What We See' campaign utilizing TikTok Out of Phone achieved over 4 million website visits.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4,000,000
Unit
Count
Data Vintage
2023-10
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DIVE Billboards
Primary
Tier B
https://divebillboards.com/destinationto-casestudy ↗
Source Article
DIVE - Destination TO Case Study — DIVE
You Gotta See What We See
DESTINATION TORONTO
The Campaign
In October 2023, Destination Toronto became the first Canadian brand to utilize the newly launched TikTok Out of Phone solution, a feature that amplifies user-generated content (UGC) on digital screens worldwide. This innovative campaign bro…
Original Research
DIVE Billboards
· Original study ↗
Methodology
Agency case study reporting campaign results for TikTok Out of Phone campaign in Times Square
Methodology documented
Segmentation
IndustryTravel & Hospitality
RegionNorth America
Channelsocial
Cite this stat
Plain Text
Destination Toronto: 4,000,000 website visits. Source: DIVE Billboards (2023-10). Via Lighthouse Intelligence -- https://lighthousedata.io/data/destination-toronto-tiktok-website-visits-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/destination-toronto-tiktok-website-visits-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4,000,000</strong> -- website visits for Destination Toronto<br><small>Source: DIVE Billboards (2023-10) · <a href="https://lighthousedata.io/data/destination-toronto-tiktok-website-visits-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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