B
Evidence Grade B
Graded
under review
Safe to Cite
Current
64%
64% -- desktop banner viewability for Desktop banner (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Blockchain-Ads
Primary
Tier A
https://www.blockchain-ads.com/ko/native-advertising ↗
Source Article
네이티브 광고 플랫폼 | Blockchain
Original Research
Blockchain-Ads
· Original study ↗
Methodology
Comparison with native ad inventory
Methodology documented
Segmentation
IndustryAdTech
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Desktop banner: 64% desktop banner viewability. Source: Blockchain-Ads (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/desktop-banner-viewability
HTML Embed
<blockquote cite="https://lighthousedata.io/data/desktop-banner-viewability" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- desktop banner viewability for Desktop banner<br><small>Source: Blockchain-Ads (2026) · <a href="https://lighthousedata.io/data/desktop-banner-viewability" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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