B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
69%
69% -- internal comms reach rate for organisations with large deskless workforce (2025)
For organisations where deskless workers make up at least 50% of the workforce, 69% successfully reach their employees with communications.
- Original survey source not cited directly in the blog post
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
newzapp.co.uk
Primary
Tier B
https://newzapp.co.uk/blog/managers-communication/ ↗
Source Article
Internal Communications Managers | NewZapp Communications
To answer these questions, I surveyed over 700 internal communicators asking them whether their internal communications strategy specifically list managers as a standalone communication channel.
Just under two-thirds say they do, which is actually higher than I expected, but the comments I received …
Original Research
newzapp.co.uk
· Original study ↗
Methodology
Cited stat within NewZapp blog; original survey source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
organisations with large deskless workforce: 69% internal comms reach rate. Source: newzapp.co.uk (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/deskless-workforce-reach-69
HTML Embed
<blockquote cite="https://lighthousedata.io/data/deskless-workforce-reach-69" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- internal comms reach rate for organisations with large deskless workforce<br><small>Source: newzapp.co.uk (2025) · <a href="https://lighthousedata.io/data/deskless-workforce-reach-69" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.