B
Evidence Grade B
Graded
under review
Safe to Cite
Current
88%
88% -- share underestimating design influence on behavior for survey respondents (HBR behavioral design study) (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Harvard Business Review
Primary
Tier B
https://amploglobal.com/behavioural-design-the-new-face-of-customer-experience/ ↗
Source Article
Behavioural Design
Original Research
Harvard Business Review
· Original study ↗
Methodology
Survey research published in Harvard Business Review; sample size not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
survey respondents (HBR behavioral design study): 88% share underestimating design influence on behavior. Source: Harvard Business Review (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/design-influence-underestimated-88pct
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<blockquote cite="https://lighthousedata.io/data/design-influence-underestimated-88pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- share underestimating design influence on behavior for survey respondents (HBR behavioral design study)<br><small>Source: Harvard Business Review (2026) · <a href="https://lighthousedata.io/data/design-influence-underestimated-88pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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