B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
27%
27% -- sales increase for menu items with descriptive labels (2025)
Descriptive labels on menu items can increase sales by up to 27%.
- Study found an increase of 'up to' 27%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cornell University
Primary
Tier C
https://peppr.com/blog/how-to-increase-restaurant-sales-without-advertising ↗
Source Article
How to Increase Restaurant Sales Without Advertising - Peppr POS
Growth
May 23, 2025
Boost restaurant profits 10-15% without ads. Menu engineering, POS upgrades & loyalty programs that drive growth on any budget. 4-week action plan included.
Running a restaurant in 2025 feels like an uphill battle. You're dealing with rising labor costs, economic headwinds, and t…
Original Research
Cornell University
· Original study ↗
Methodology
Study by Cornell University
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
menu items with descriptive labels: 27% sales increase. Source: Cornell University (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/descriptive-labels-sales-increase-cornell
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<blockquote cite="https://lighthousedata.io/data/descriptive-labels-sales-increase-cornell" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- sales increase for menu items with descriptive labels<br><small>Source: Cornell University (2025) · <a href="https://lighthousedata.io/data/descriptive-labels-sales-increase-cornell" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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