B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
8%
8% -- global ad spend growth rate for global advertising investment (2022 Q4)
Advertising investment is forecast to grow globally by 8.0% in 2022.
- Forecast/estimate based on data from close to 60 markets globally
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Lighthouse Research Team
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Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2022 Q4
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (2)
dentsu
Primary
Tier A
https://www.dentsu.com//reports/ad_spend_january_2023 ↗
Source Article
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Advertising investment is forecast to grow by 8.0% globally in 2022, according to the latest dentsu Global Ad Spend Forecast report. The twice-yearly report, which combines data from close to 60 markets globally, now anticipates US$713.6 billion will be spent worldwide in this December forecast, whi…
Also cited by
amraandelma.com
https://www.amraandelma.com/
2026-08-18
Original Research
dentsu
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
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global advertising investment: 8% global ad spend growth rate. Source: dentsu (2022 Q4). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dentsu_global_ad_spend_forecast_2022_q4
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<blockquote cite="https://lighthousedata.io/data/dentsu_global_ad_spend_forecast_2022_q4" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- global ad spend growth rate for global advertising investment<br><small>Source: dentsu (2022 Q4) · <a href="https://lighthousedata.io/data/dentsu_global_ad_spend_forecast_2022_q4" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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