B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
5%
5% -- monthly demographic distribution shift threshold for audience demographics (2026)
A 5% monthly shift in demographic distribution is considered normal fluctuation.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
InfluenceFlow
Primary
Tier C
https://www.bazzly.ai/blog/audience-demographic-analysis ↗
Source Article
Audience Demographic Analysis a Founder's Practical Guide
Original Research
InfluenceFlow
· Original study ↗
Methodology
Cited from InfluenceFlow's audience demographics guide
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
audience demographics: 5% monthly demographic distribution shift threshold. Source: InfluenceFlow (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/demographic-shift-normal-fluctuation-2026
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<blockquote cite="https://lighthousedata.io/data/demographic-shift-normal-fluctuation-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- monthly demographic distribution shift threshold for audience demographics<br><small>Source: InfluenceFlow (2026) · <a href="https://lighthousedata.io/data/demographic-shift-normal-fluctuation-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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