B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
77%
77% -- business priority rate for business leaders (2025)
77% of business leaders say demand planning tools are a top priority for 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
tociny.ai
Primary
Tier C
https://tociny.ai/blog/demand-planning ↗
Source Article
A Practical Guide to Mastering Demand Planning
December 23, 2025
So, what exactly is demand planning?
At its core, demand planning is the process of looking into the future, predicting what your customers are going to want, and then making sure your entire operation—from inventory to production to your supply chain—is ready to meet that demand. …
Original Research
tociny.ai
· Original study ↗
Methodology
Blog citing unnamed research; original study not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
business leaders: 77% business priority rate. Source: tociny.ai (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/demand-planning-tools-top-priority-2025
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<blockquote cite="https://lighthousedata.io/data/demand-planning-tools-top-priority-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- business priority rate for business leaders<br><small>Source: tociny.ai (2025) · <a href="https://lighthousedata.io/data/demand-planning-tools-top-priority-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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