B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$90,000
$90,000 -- median base salary for Demand generation professionals (2026)
The median base salary for demand generation roles is $90,000 based on an analysis of 2,745 job postings.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$90,000
Unit
Currency Usd
Data Vintage
2026
Entity
Sample Size
2,745
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Demand Gen Insider
Primary
Tier B
https://demandgeninsider.com/reports/ ↗
Source Article
Free Demand Generation Reports and Downloads
Free Demand Generation Reports
Data-driven reports for demand gen professionals. Built from 2,745 job postings, updated for 2026.
The 2026 Demand Generation Salary Report
Complete salary breakdown by seniority, city, company stage, and remote work status. Includes negotiation benchmarks and percenti…
Original Research
Demand Gen Insider
· Original study ↗
Methodology
Analysis of 2,745 demand generation job postings
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Demand generation professionals: $90,000 median base salary. Source: Demand Gen Insider (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/demand-gen-median-base-salary-2026
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<blockquote cite="https://lighthousedata.io/data/demand-gen-median-base-salary-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$90,000</strong> -- median base salary for Demand generation professionals<br><small>Source: Demand Gen Insider (2026) · <a href="https://lighthousedata.io/data/demand-gen-median-base-salary-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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