B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- time spent in platforms percentage for Demand Gen Managers (2025)
Most demand gen managers spend 60% of their time in platforms (HubSpot, Marketo, LinkedIn Ads, Google Ads, 6sense).
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Demand Gen Insider
Primary
Tier B
https://demandgeninsider.com/careers/how-to-become-demand-gen-manager/ ↗
Source Article
How to Become a Demand Gen Manager - Demand Gen Insider
How to Become a Demand Gen Manager
A data-backed roadmap covering skills, career path, certifications, and salary expectations.
What Does a Demand Gen Manager Do?
A demand gen manager owns the pipeline number. Their job is to generate qualified leads and marketing-sourced pipeline through a combinat…
Original Research
Demand Gen Insider
· Original study ↗
Methodology
Publisher claim, methodology not detailed
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Demand Gen Managers: 60% time spent in platforms percentage. Source: Demand Gen Insider (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/demand-gen-manager-time-in-platforms
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<blockquote cite="https://lighthousedata.io/data/demand-gen-manager-time-in-platforms" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- time spent in platforms percentage for Demand Gen Managers<br><small>Source: Demand Gen Insider (2025) · <a href="https://lighthousedata.io/data/demand-gen-manager-time-in-platforms" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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