B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$90,000
$90,000 -- median salary for Demand Gen Managers (2025)
Demand Gen Managers earn a median salary of $90,000 based on a database of 3,001 job postings.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$90,000
Unit
Currency Usd
Data Vintage
2025
Entity
Sample Size
3,001
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Demand Gen Insider
Primary
Tier A
https://demandgeninsider.com/careers/how-to-become-demand-gen-manager/ ↗
Source Article
How to Become a Demand Gen Manager - Demand Gen Insider
How to Become a Demand Gen Manager
A data-backed roadmap covering skills, career path, certifications, and salary expectations.
What Does a Demand Gen Manager Do?
A demand gen manager owns the pipeline number. Their job is to generate qualified leads and marketing-sourced pipeline through a combinat…
Original Research
Demand Gen Insider
· Original study ↗
Methodology
Analysis of 3,001 demand gen job postings
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Demand Gen Managers: $90,000 median salary. Source: Demand Gen Insider (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/demand-gen-manager-median-salary-90k
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<blockquote cite="https://lighthousedata.io/data/demand-gen-manager-median-salary-90k" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$90,000</strong> -- median salary for Demand Gen Managers<br><small>Source: Demand Gen Insider (2025) · <a href="https://lighthousedata.io/data/demand-gen-manager-median-salary-90k" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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