B
Evidence Grade B
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accuracy verified by the review judge
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Recent
7.5%
7.5% -- daily increase in branded search demand for Furniture retailer (Google Demand Gen campaigns) (2025)
A visual Google Demand Gen campaign strategy produced a 7.5% daily increase in branded search demand for a furniture retailer.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
7.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DEPT®
Primary
Tier B
https://www.deptagency.com/en-uki/insight/how-to-build-a-black-friday-cyber-monday-strategy-for-ai-a… ↗
Source Article
Black Friday & Cyber Monday Strategy for AI Shopping - DEPT®
How to build a Black Friday & Cyber Monday strategy for AI-assisted shopping
Black Friday and Cyber Monday sit at the centre of e-commerce’s most commercially important quarter.
In the US, UK, and Germany, Q4 accounts for roughly 30% of annual online retail sales.
And while shoppers still like Black…
Original Research
DEPT®
· Original study ↗
Methodology
DEPT® client case study using attributed branded searches
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Furniture retailer (Google Demand Gen campaigns): 7.5% daily increase in branded search demand. Source: DEPT® (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/demand-gen-branded-search-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/demand-gen-branded-search-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.5%</strong> -- daily increase in branded search demand for Furniture retailer (Google Demand Gen campaigns)<br><small>Source: DEPT® (2025) · <a href="https://lighthousedata.io/data/demand-gen-branded-search-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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