B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
63%
63% -- share considering ads or product reviews most influential in buying decisions for Gen Z consumers (2025)
63% of Gen Zs consider ads or product reviews to be the most influential in their buying decisions according to a survey by Deloitte.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Deloitte
Primary
Tier B
https://trueplay.io/blog/casino-streams-the-power-of-influence ↗
Source Article
Casino streams: the power of influence
Entertainment is all about fun, and in most cases, the more people engaged, the merrier. Streaming allows viewers from across the world to join the live sessions with charismatic entertainers and meet like-minded people. There are no boundaries in the digital world.
These streamers broadcast to mill…
Original Research
Deloitte
· Original study ↗
Methodology
Online survey by Deloitte, cited by Trueplay
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Gen Z consumers: 63% share considering ads or product reviews most influential in buying decisions. Source: Deloitte (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/deloitte-gen-z-ads-influence-2025
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<blockquote cite="https://lighthousedata.io/data/deloitte-gen-z-ads-influence-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- share considering ads or product reviews most influential in buying decisions for Gen Z consumers<br><small>Source: Deloitte (2025) · <a href="https://lighthousedata.io/data/deloitte-gen-z-ads-influence-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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