B
Evidence Grade B
Graded
under review
Safe to Cite
Current
20%
20% -- share of information requesters taking over 12 months to buy for B2B buyers requesting company information (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marketing Donut
Primary
Tier C
https://arketi.com/blog/3-questions-to-ask-when-your-sales-leads-dont-convert/ ↗
Source Article
3 Questions to Ask When Your Sales Leads Don't Convert
Original Research
Marketing Donut
· Original study ↗
Methodology
Citing Marketing Donut.
Methodology documented
Segmentation
IndustryB2B
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
B2B buyers requesting company information: 20% share of information requesters taking over 12 months to buy. Source: Marketing Donut (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/delayed-purchase-12-months
HTML Embed
<blockquote cite="https://lighthousedata.io/data/delayed-purchase-12-months" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- share of information requesters taking over 12 months to buy for B2B buyers requesting company information<br><small>Source: Marketing Donut (2026) · <a href="https://lighthousedata.io/data/delayed-purchase-12-months" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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