B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
54%
54% -- decision makers spending over an hour weekly on thought leadership content for decision-makers (2025)
54% of decision-makers spend over an hour a week engaging with thought leadership content.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
revboss.com
Primary
Tier C
https://revboss.com/blog/positioning-founder-thought-leader ↗
Source Article
Positioning a Founder as a Thought Leader | RevBoss Blog
Positioning a Founder as a Thought Leader
Want to stand out in your industry? Forget the hard sell - focus on sharing your perspective. Thought leadership is about showcasing what you know, not just what you sell. Here’s why it works:
- 73% of B2B decision-makers trust thought leadership over market…
Original Research
revboss.com
· Original study ↗
Methodology
Cited statistic in vendor blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
decision-makers: 54% decision makers spending over an hour weekly on thought leadership content. Source: revboss.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/decision-makers-hour-weekly-thought-leadership
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<blockquote cite="https://lighthousedata.io/data/decision-makers-hour-weekly-thought-leadership" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- decision makers spending over an hour weekly on thought leadership content for decision-makers<br><small>Source: revboss.com (2025) · <a href="https://lighthousedata.io/data/decision-makers-hour-weekly-thought-leadership" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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