B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
5%
5% -- share of annual online fundraising revenue for average nonprofit (2025)
December 31 alone accounts for about 5% of annual online fundraising revenue for the average nonprofit.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
mydoceo.com
Primary
Tier C
https://mydoceo.com/blog/direct-mail-year-end-giving-york-lancaster-nonprofits/ ↗
Source Article
Direct Mail for Nonprofits: York & Lancaster Year-End Guide
December 31 isn’t just New Year’s Eve for nonprofits in York and Lancaster Counties. It’s one of the most important fundraising days of the entire year—the final sprint that often determines whether organizations enter 2026 with momentum or find themselves trying to catch up.
Recent benchmarks tell …
Original Research
mydoceo.com
· Original study ↗
Methodology
Cited industry benchmarks (likely M+R or similar year-end giving data); secondary source
Methodology documented
Segmentation
IndustryNonprofit
RegionUS
Channeldirect_mail
Cite this stat
Plain Text
average nonprofit: 5% share of annual online fundraising revenue. Source: mydoceo.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dec31-share-online-fundraising
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dec31-share-online-fundraising" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- share of annual online fundraising revenue for average nonprofit<br><small>Source: mydoceo.com (2025) · <a href="https://lighthousedata.io/data/dec31-share-online-fundraising" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.