B
Evidence Grade B
Graded
under review
Safe to Cite
Current
65%
65% -- share of debit card users shopping with rewards brands for debit card users (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PYMNTS
Primary
Tier C
https://www.amplifiloyalty.com/blog/3-ways-debit-rewards-propel-financial-institutions-forward/ ↗
Source Article
3 Ways Debit Rewards Propel Financial Institutions Forward
Original Research
PYMNTS
· Original study ↗
Methodology
Cited from PYMNTS research; survey methodology not stated in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
debit card users: 65% share of debit card users shopping with rewards brands. Source: PYMNTS (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/debit-card-users-shop-with-rewards-brands
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<blockquote cite="https://lighthousedata.io/data/debit-card-users-shop-with-rewards-brands" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- share of debit card users shopping with rewards brands for debit card users<br><small>Source: PYMNTS (2026) · <a href="https://lighthousedata.io/data/debit-card-users-shop-with-rewards-brands" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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