B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
61%
61% -- deals lost to no decision rate for B2B sales deals (2026)
61% of sales deals are lost to 'no decision' because sellers lack a framework to guide buyers through indecision
- Original research study is not named or cited
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
revcentricpartners.com
Primary
Tier C
https://revcentricpartners.com/blog/implement-meddic-framework-guide ↗
Source Article
How to Implement the MEDDIC Framework: A Full Guide
You wouldn't build a house without a blueprint. You’d end up with crooked walls and a leaky roof. Yet, many sales teams operate without a clear plan for every deal, wondering why their pipeline is so unstable. They chase unqualified leads, miss key stakeholders, and lose to "no decision." A structur…
Original Research
revcentricpartners.com
· Original study ↗
Methodology
Cited as 'research shows'; original study not named
Methodology documented
Segmentation
IndustryB2B
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
B2B sales deals: 61% deals lost to no decision rate. Source: revcentricpartners.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/deals-lost-to-no-decision
HTML Embed
<blockquote cite="https://lighthousedata.io/data/deals-lost-to-no-decision" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- deals lost to no decision rate for B2B sales deals<br><small>Source: revcentricpartners.com (2026) · <a href="https://lighthousedata.io/data/deals-lost-to-no-decision" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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