B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
94%
94% -- website traffic growth yoy for De Beers website (2008)
De Beers website traffic increased by 94% during the Christmas 2008 holiday period compared to the previous year.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2008
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
JWT New York (for De Beers)
Primary
Tier C
http://directdaily.blogspot.com/2009/06/de-beers-unbreakable-kiss.html ↗
Source Article
directdaily
Original Research
JWT New York (for De Beers)
· Original study ↗
Methodology
Holiday-period (Christmas 2008) traffic vs. same period prior year, attributed to the 'A Unbreakable Kiss' campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
De Beers website: 94% website traffic growth yoy. Source: JWT New York (for De Beers) (2008). Via Lighthouse Intelligence -- https://lighthousedata.io/data/de-beers-website-traffic-up-94-percent-2008
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<blockquote cite="https://lighthousedata.io/data/de-beers-website-traffic-up-94-percent-2008" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- website traffic growth yoy for De Beers website<br><small>Source: JWT New York (for De Beers) (2008) · <a href="https://lighthousedata.io/data/de-beers-website-traffic-up-94-percent-2008" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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