B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
85%
85% -- revenue per dda related to debit card usage for demand deposit accounts (DDAs) (2026)
On average, 85% of revenue per demand deposit account (DDA) is directly related to debit card usage.
- Quoting a secondary source/article by Bob Giltner without original methodology or sample size details
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bob Giltner
Primary
Tier C
http://www.zootweb.com/blog/index.php/profitable-dda-series-primary-account-status/245/ ↗
Source Article
The Profitable DDA Series: Primary Account Status
Original Research
Bob Giltner
· Original study ↗
Methodology
Statistic cited from an article by Bob Giltner; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
demand deposit accounts (DDAs): 85% revenue per dda related to debit card usage. Source: Bob Giltner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dda-revenue-debit-card-usage
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dda-revenue-debit-card-usage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- revenue per dda related to debit card usage for demand deposit accounts (DDAs)<br><small>Source: Bob Giltner (2026) · <a href="https://lighthousedata.io/data/dda-revenue-debit-card-usage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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