B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
95%
95% -- share of deals won by day one shortlist vendor for B2B buyers (2025)
According to 6sense's 2025 buyer research, the winning vendor was already on the buyer's 'Day One' shortlist 95% of the time.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
6sense
Primary
Tier B
https://www.datamagnet.co/post/competitor-social-engagers-outbound-list/ ↗
Source Article
Turn a Competitor's Social Engagers Into an Outbound List (2026)
Disclosure: Datamagnet publishes this article. Product capabilities described below are based on public documentation, retrieved July 19, 2026. Collect and process public profile data in line with LinkedIn's terms, GDPR, and CCPA, and confirm your own compliance posture before you run any outreach.
…
Original Research
6sense
· Original study ↗
Methodology
6sense B2B Buyer Experience Report 2025 buyer research; up from 85% a year earlier
Methodology documented
Segmentation
IndustryB2B
Company SizeEnterprise
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
B2B buyers: 95% share of deals won by day one shortlist vendor. Source: 6sense (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/day-one-shortlist-win-rate-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/day-one-shortlist-win-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- share of deals won by day one shortlist vendor for B2B buyers<br><small>Source: 6sense (2025) · <a href="https://lighthousedata.io/data/day-one-shortlist-win-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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