B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25%
25% -- dau mau ratio benchmark for Consumer apps (2026)
A Daily Active User to Monthly Active User (DAU/MAU) ratio above 25% is generally a strong benchmark for consumer engagement.
- Benchmark applies generally to consumer engagement and may vary based on product natural frequency.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Andrew Chen (Substack)
Primary
Tier B
https://www.antoinebuteau.com/lessons-from-andrew-chen/ ↗
Source Article
Lessons from Andrew Chen
Original Research
Andrew Chen (Substack)
· Original study ↗
Methodology
Industry benchmark cited by Andrew Chen via Substack
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumer apps: 25% dau mau ratio benchmark. Source: Andrew Chen (Substack) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dau-mau-benchmark-consumer-engagement
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dau-mau-benchmark-consumer-engagement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- dau mau ratio benchmark for Consumer apps<br><small>Source: Andrew Chen (Substack) (2026) · <a href="https://lighthousedata.io/data/dau-mau-benchmark-consumer-engagement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.