B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
77%
77% -- dau loss rate for mobile apps (2025)
The average mobile app loses 77% of its daily active users within the first three days after installation.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CleverTap
Primary
Tier C
https://americanchase.com/mobile-app-launch-strategy/ ↗
Source Article
Mobile App Launch Strategy: Complete Guide for 2025
Original Research
CleverTap
· Original study ↗
Methodology
Cited from CleverTap
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile apps: 77% dau loss rate. Source: CleverTap (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dau-loss-three-days
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dau-loss-three-days" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- dau loss rate for mobile apps<br><small>Source: CleverTap (2025) · <a href="https://lighthousedata.io/data/dau-loss-three-days" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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