B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

20%

20% -- share of company revenue from data products for successful external data sellers (2026)

Name: Share Of Company Revenue From Data Products Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-29

2026 · McKinsey

According to McKinsey, successful data sellers often generate 20% or more of company revenue from data products by pairing effective discovery with data strategy and productization.

Source states 'often generating 20% or more of company revenue'

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Attribution: McKinsey View source

Lighthouse Research Team

Last verified: 2026-09-29 · How we verify data →

Source verified Evidence graded

Value

20%

Unit

Percentage

Data Vintage

2026

Entity

successful external data sellers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

McKinsey Primary Tier C

https://www.alkemi.ai/blog/bring-your-data-to-life-new-standard-for-data-providers ↗

Confidence: 48/100 Vintage: 2026 Channel: Common Crawl

Source Article

Bring Your Data to Life: The New Standard for Data Providers

Original Research

McKinsey · Original study ↗

Methodology

McKinsey research cited by Alkemi

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

successful external data sellers: 20% share of company revenue from data products. Source: McKinsey (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/data-sellers-revenue-from-data-mckinsey

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<blockquote cite="https://lighthousedata.io/data/data-sellers-revenue-from-data-mckinsey" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- share of company revenue from data products for successful external data sellers<br><small>Source: McKinsey (2026) · <a href="https://lighthousedata.io/data/data-sellers-revenue-from-data-mckinsey" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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