B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
70%
70% -- roi for B2B marketers using data providers for account selection (2026)
B2B marketers using data providers for account selection see 70% higher ABM program ROI compared to those relying solely on internal data.
- Compared to those relying solely on internal data
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
82
Source
Saber
Primary
Tier A
https://www.saber.app/glossary/data-provider ↗
Source Article
Data Provider: Definition, Examples & Use Cases
Data Provider
What is a Data Provider?
A data provider is a company that collects, aggregates, validates, and sells business information to other organizations for use in sales, marketing, and operational workflows. For B2B SaaS and GTM teams, data providers supply critical intelligence including co…
Original Research
Saber
· Original study ↗
Methodology
According to ITSMA research
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
B2B marketers using data providers for account selection: 70% roi. Source: Saber (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/data-provider-abm-roi
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<blockquote cite="https://lighthousedata.io/data/data-provider-abm-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- roi for B2B marketers using data providers for account selection<br><small>Source: Saber (2026) · <a href="https://lighthousedata.io/data/data-provider-abm-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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