B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
53%
53% -- percentage of decision makers who only buy from data protecting companies for B2B business decision-makers (2025)
53% of business decision-makers state that they will only buy from companies recognized for having a reputation for protecting consumer data.
Attribution:
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Lighthouse Research Team
Last verified:
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Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey & Company
Primary
Tier C
https://www.sharecrm.com/blog/saas-compliance-101-understanding-soc-2-gdpr-and-data-residency/ ↗
Source Article
SaaS Compliance 101: Understanding SOC 2, GDPR, & Data Residency
TL;DR: SaaS compliance is a critical framework of legal and technical standards—including SOC 2, GDPR, and data residency that modern cloud platforms must follow to ensure robust customer data protection and legally safeguard international business operations.
Introduction
When growing organizations…
Original Research
McKinsey & Company
· Original study ↗
Methodology
Survey research by McKinsey & Company on Consumer Data Privacy, as cited by ShareCRM
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B business decision-makers: 53% percentage of decision makers who only buy from data protecting companies. Source: McKinsey & Company (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/data-privacy-purchase-preference-mckinsey
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<blockquote cite="https://lighthousedata.io/data/data-privacy-purchase-preference-mckinsey" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- percentage of decision makers who only buy from data protecting companies for B2B business decision-makers<br><small>Source: McKinsey & Company (2025) · <a href="https://lighthousedata.io/data/data-privacy-purchase-preference-mckinsey" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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