B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
86%
86% -- consumers considering data privacy major concern for consumers (2025)
86% of consumers consider data privacy to be a major concern.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PwC
Primary
Tier C
https://sightx.io/blog/top-10-consumer-research-trends-2025 ↗
Source Article
2025 Consumer Research Trends
The consumer research industry is rapidly transforming, driven by technological advancements, a heightened focus on data privacy, and an increased demand for personalization. In 2025, brands that want to stay competitive will need to align their strategies with the latest developments in consumer in…
Original Research
PwC
· Original study ↗
Methodology
Cited from PwC survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 86% consumers considering data privacy major concern. Source: PwC (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/data-privacy-consumer-concern
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<blockquote cite="https://lighthousedata.io/data/data-privacy-consumer-concern" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- consumers considering data privacy major concern for consumers<br><small>Source: PwC (2025) · <a href="https://lighthousedata.io/data/data-privacy-consumer-concern" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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