B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
53%
53% -- share of marketing influencers citing applying data insights as top barrier for marketing influencers (2023)
53% of marketing influencers cite applying data insights to decisions as the most challenging barrier to the success of a hyper-personalization strategy.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2023
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Ascend2
Primary
Tier C
https://execsintheknow.com/blog/personally-yours-getting-all-hyper-about-personalization/ ↗
Source Article
Personally Yours: Getting All “Hyper” About Personalization - Execs In The Know
Hyper-personalization is tantalizingly close to the verge of the next boom in 2023. From personalization’s inception in the 1980s to becoming a marketing word of the year in 2019, the buzzword has become indelibly etched in every marketer’s lexicon.
Personalization has moved from hype to hyper over …
Original Research
Ascend2
· Original study ↗
Methodology
Report by Ascend2, cited secondhand
Methodology documented
Segmentation
Industryinfluencer_marketing,b2b_saas
RegionNorth America
RoleAll marketers
Channelinfluencer
Cite this stat
Plain Text
marketing influencers: 53% share of marketing influencers citing applying data insights as top barrier. Source: Ascend2 (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/data-insights-barrier-marketing-influencers-2023
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<blockquote cite="https://lighthousedata.io/data/data-insights-barrier-marketing-influencers-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- share of marketing influencers citing applying data insights as top barrier for marketing influencers<br><small>Source: Ascend2 (2023) · <a href="https://lighthousedata.io/data/data-insights-barrier-marketing-influencers-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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