B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
20%
20% -- revenue goal achievement lift for companies that use data-driven marketing (2026)
Companies that use data-driven marketing are 20% more likely to achieve their revenue goals.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester Research
Primary
Tier C
https://applaunchpartners.com/pre-launch-marketing-grow-before-you-launch/ ↗
Source Article
Pre
Original Research
Forrester Research
· Original study ↗
Methodology
Cited as a 2026 Forrester Research report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies that use data-driven marketing: 20% revenue goal achievement lift. Source: Forrester Research (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/data-driven-marketing-revenue-goals-2026
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<blockquote cite="https://lighthousedata.io/data/data-driven-marketing-revenue-goals-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- revenue goal achievement lift for companies that use data-driven marketing<br><small>Source: Forrester Research (2026) · <a href="https://lighthousedata.io/data/data-driven-marketing-revenue-goals-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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