B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
20%
20% -- revenue goal attainment uplift for Companies using data-driven attribution (2026)
Companies that use data-driven attribution are 20% more likely to exceed their revenue goals.
- Secondary citation of a Forrester study with no date, sample size, or specific methodology provided in the article
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier C
https://applaunchpartners.com/data-driven-marketing-your-2026-winning-formula/ ↗
Source Article
Data
Original Research
Forrester
· Original study ↗
Methodology
Blog article citing a Forrester study; no link or methodology provided
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Companies using data-driven attribution: 20% revenue goal attainment uplift. Source: Forrester (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/data-driven-attribution-revenue-goals-forrester
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<blockquote cite="https://lighthousedata.io/data/data-driven-attribution-revenue-goals-forrester" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- revenue goal attainment uplift for Companies using data-driven attribution<br><small>Source: Forrester (2026) · <a href="https://lighthousedata.io/data/data-driven-attribution-revenue-goals-forrester" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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