B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
25%
25% -- data consumption reduction for UOB campaign using SeenThis technology (2023)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
78
Source
The Digital Voice
Primary
Tier A
https://www.thedigitalvoice.co.uk/groupm-seenthis-partnership-cuts-over-230-tonnes-of-carbon-emissio… ↗
Source Article
GroupM, SeenThis partnership cuts over 230 tonnes of carbon emissions
GroupM, SeenThis partnership cuts over 230 tonnes of carbon emissions
GroupM, WPP’s media investment group, today announced that it has now fully integrated SeenThis’ adaptive streaming technology into its carbon calculator tool.
The collaboration, which began in 2023, has enabled GroupM and its age…
Original Research
The Digital Voice
· Original study ↗
Methodology
Campaign performance metrics
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
UOB campaign using SeenThis technology: 25% data consumption reduction. Source: The Digital Voice (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/data-consumption-reduction-2023
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<blockquote cite="https://lighthousedata.io/data/data-consumption-reduction-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- data consumption reduction for UOB campaign using SeenThis technology<br><small>Source: The Digital Voice (2023) · <a href="https://lighthousedata.io/data/data-consumption-reduction-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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