B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
11.6%
11.6% -- data center traffic rate for global advertising platforms (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
11.6%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Source
Spider AF
Primary
Tier A
https://spideraf.com/articles/what-is-view-botting-how-to-detect-and-stop-fake-views-in-2025 ↗
Source Article
What Is View Botting? How To Detect And Stop Fake Views In 2026
A guide to view botting, how it harms advertisers, and practical steps to detect and prevent fake views.
Quick take · 30-second version
while quietly wasting your budget.
- What’s happening: Bots can inflate views, clicks, and engagement without bringing in real buyers.
- Why it matters: Those fake …
Original Research
Spider AF
· Original study ↗
Methodology
From the same report analyzing ad fraud.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
global advertising platforms: 11.6% data center traffic rate. Source: Spider AF (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/data-center-traffic-invalid-clicks-2024
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<blockquote cite="https://lighthousedata.io/data/data-center-traffic-invalid-clicks-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11.6%</strong> -- data center traffic rate for global advertising platforms<br><small>Source: Spider AF (2024) · <a href="https://lighthousedata.io/data/data-center-traffic-invalid-clicks-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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