B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
61%
61% -- consumer preference dairy texture for US adults (2025-01)
61% of US adults believe dairy milk has a better texture than plant-based beverages (compared to 12% who prefer plant-based).
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2025-01
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Talker Research (for Dairy Farmers of America)
Primary
Tier B
https://berryondairy.com/Innovations.html/Milk.html/ ↗
Source Article
Milk, Flavored Milk and Creamer
Original Research
Talker Research (for Dairy Farmers of America)
· Original study ↗
Methodology
Online national survey by Talker Research for DFA, Jan 24-27, 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US adults: 61% consumer preference dairy texture. Source: Talker Research (for Dairy Farmers of America) (2025-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dairy-better-texture-than-plant-based-2025
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<blockquote cite="https://lighthousedata.io/data/dairy-better-texture-than-plant-based-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- consumer preference dairy texture for US adults<br><small>Source: Talker Research (for Dairy Farmers of America) (2025-01) · <a href="https://lighthousedata.io/data/dairy-better-texture-than-plant-based-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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