B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
8%
8% -- ad revenue growth rate for Daily Mail print advertising (H1 2013)
DMGT reported an 8% decline in overall print advertising revenue for the Daily Mail and The Mail on Sunday in its H1 2013 results.
- Represents decline in print advertising revenue rather than positive growth
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
H1 2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Daily Mail and General Trust (DMGT)
Primary
Tier B
http://www.zenger.com/buffalo-printing-news/industry-news/ ↗
Source Article
Industry News
Original Research
Daily Mail and General Trust (DMGT)
· Original study ↗
Methodology
Company first-half results
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Daily Mail print advertising: 8% ad revenue growth rate. Source: Daily Mail and General Trust (DMGT) (H1 2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/daily-mail-print-ad-revenue-decline-8pct-2013
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<blockquote cite="https://lighthousedata.io/data/daily-mail-print-ad-revenue-decline-8pct-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- ad revenue growth rate for Daily Mail print advertising<br><small>Source: Daily Mail and General Trust (DMGT) (H1 2013) · <a href="https://lighthousedata.io/data/daily-mail-print-ad-revenue-decline-8pct-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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