B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
603,932
603,932 -- cumulative unit sales for DAB+ digital radios (Australia) (Q3 2011)
A total of 603,932 DAB+ digital radios were sold in Australia between August 2009 and Q3 2011.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
603,932
Unit
Count
Data Vintage
Q3 2011
Entity
Geography
AU
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GfK
Primary
Tier A
http://www.commercialradio.com.au/index.cfm?page_id=1305&news_display_year=2011&display_news_id_5517… ↗
Source Article
Commercial Radio Australia:
Radio industry diversifies digital radio promotion for Christmas (4-Dec-11)
The radio industry has diversified its marketing campaign for digital radio this Christmas with the addition of outdoor, print and roaming brand ambassadors, to its traditional radio ads and online banners.
Building on the h…
Original Research
GfK
· Original study ↗
Methodology
GfK Marketscope Report Q3 2011 retail sales tracking
Methodology documented
Segmentation
Industrymarketing
RegionAU
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
DAB+ digital radios (Australia): 603,932 cumulative unit sales. Source: GfK (Q3 2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dab-radios-sold-since-2009-gfk
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dab-radios-sold-since-2009-gfk" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>603,932</strong> -- cumulative unit sales for DAB+ digital radios (Australia)<br><small>Source: GfK (Q3 2011) · <a href="https://lighthousedata.io/data/dab-radios-sold-since-2009-gfk" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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