B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- year over year grp growth for Czech TV advertising market (2021-05)
In May 2021, the volume of delivered advertising GRPs on Czech TV screens grew by 25% year-on-year compared to May 2020.
- May 2020 was affected by the first wave of the coronavirus pandemic
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2021-05
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
aktv.cz
Primary
Tier A
https://www.aktv.cz/en/grps-increased-in-may-the-demand-for-tv-advertising-is-growing/ ↗
Source Article
GRPS INCREASED IN MAY, THE DEMAND FOR TV ADVERTISING IS GROWING
Original Research
aktv.cz
· Original study ↗
Methodology
Aggregate delivered advertising GRPs (TV spots and sponsoring) on Czech TV screens, year-on-year comparison May 2020 to May 2021
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Czech TV advertising market: 25% year over year grp growth. Source: aktv.cz (2021-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/czech-tv-grp-growth-may-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/czech-tv-grp-growth-may-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- year over year grp growth for Czech TV advertising market<br><small>Source: aktv.cz (2021-05) · <a href="https://lighthousedata.io/data/czech-tv-grp-growth-may-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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