B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
63%
63% -- marketers citing traffic and lead generation as top challenge for Cybersecurity marketers (2022)
63% of marketers in cyber security report generating traffic and leads as their top challenge.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://yeagermarketing.com/cyber-go/ ↗
Source Article
Let's Go - Cyber Security
Create a Brand that Stands Out Against Competitors
Explain Your Value Proposition Clearly
Drive Qualified Leads that Close
63% of marketers in cyber security say generating traffic and leads is their top challenge.
HubSpot – 2022
After 15 years of developing award-winning projects for the largest br…
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot research by Yeager Marketing
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Cybersecurity marketers: 63% marketers citing traffic and lead generation as top challenge. Source: HubSpot (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cybersecurity-marketers-traffic-leads-challenge-2022
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<blockquote cite="https://lighthousedata.io/data/cybersecurity-marketers-traffic-leads-challenge-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- marketers citing traffic and lead generation as top challenge for Cybersecurity marketers<br><small>Source: HubSpot (2022) · <a href="https://lighthousedata.io/data/cybersecurity-marketers-traffic-leads-challenge-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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