B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
10%
10% -- experiment success rate for CXL meta-analysis experiments (2026)
A CXL meta-analysis found that 10% of experiments showed significant uplift.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
28,304
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CXL
Primary
Tier B
https://kirro.io/ab-testing-product-management ↗
Source Article
A/B testing for product managers: a PM's guide
A/B testing in product management means running controlled tests on product features, flows, and designs to see what actually works. Not guessing. Not debating in a meeting. Measuring.
PMs don’t need to be statisticians. You need to know what to test, how to prioritize it, and how to explain the res…
Original Research
CXL
· Original study ↗
Methodology
Meta-analysis of 28,304 experiments
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CXL meta-analysis experiments: 10% experiment success rate. Source: CXL (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cxl-meta-analysis-uplift
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<blockquote cite="https://lighthousedata.io/data/cxl-meta-analysis-uplift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- experiment success rate for CXL meta-analysis experiments<br><small>Source: CXL (2026) · <a href="https://lighthousedata.io/data/cxl-meta-analysis-uplift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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