B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
75%
75% -- share of businesses prioritizing customer experience for global businesses (2024)
About 75% of global businesses consider customer experience to be a high priority.
- The source states 'about 75%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier C
https://www.magnolia-cms.com/blog/personalization-trends-impacting-the-digital-experience.html ↗
Source Article
- Jun 28, 2024
- --
Personalization trends impacting the digital experience
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Personalization involves tailoring customer experiences to individual needs based on a de…
Original Research
Forrester
· Original study ↗
Methodology
Forrester research cited by Magnolia
Methodology documented
Segmentation
Industrymarketing
Company SizeAll sizes
RegionGlobal
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
global businesses: 75% share of businesses prioritizing customer experience. Source: Forrester (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cx-priority-global-businesses-2024
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<blockquote cite="https://lighthousedata.io/data/cx-priority-global-businesses-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- share of businesses prioritizing customer experience for global businesses<br><small>Source: Forrester (2024) · <a href="https://lighthousedata.io/data/cx-priority-global-businesses-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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