B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
16%
16% -- price premium for great customer experience for consumers (2020)
People will pay as much as 16% more for products and services if the customer experience is amazing.
- Figure is an upper bound ('as much as 16% more')
- Secondary citation of PwC research
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2020
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
The Importance of a Great Website for Your Business - Designerly
Although having an online presence is helpful for nearly any type of business, understanding the importance of a great website for your business has become clearer with the recent pandemic. More people turn to digital shopping as a way to social distance and keep themselves safe while still discover…
Original Research
PwC
· Original study ↗
Methodology
PwC report on customer experience, cited secondhand
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
consumers: 16% price premium for great customer experience. Source: PwC (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cx-price-premium-pwc
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cx-price-premium-pwc" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- price premium for great customer experience for consumers<br><small>Source: PwC (2020) · <a href="https://lighthousedata.io/data/cx-price-premium-pwc" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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